November is here. The dark nights are drawing in. And it is safe to say the thought of shopping is occupying the minds of many.
This time of year is infamous for a major increase in shopping, with families on average spending as much as 29% more than the average month.
With such an increase being seen year after year, it is no surprise to see environmentalists calling for more sustainable and informed shopping habits. Particularly in peak shopping season.
Witnessing this plea for sensible shopping, CarbonCloud, a company dedicated to simplifying sustainable shopping, recently launched the Knowvember Campaign.
So, what is it all about?
Simply put, Knowvember aims to help consumers know the environmental impact of their purchases before they choose what to buy and where to buy it from. Ultimately encouraging consumers to shop from climate-conscious brands.
The campaign is a joint effort, partnering CarbonCloud and Following The Footprints with 7 pioneering brands:
- Tenzing
- Jude’s
- Dame
- Rubies in the Rubble
- Ombar
- Little Freddie
- When in Rome
Working together, the campaign hopes to encourage more brands to take the leap to being transparent about their environmental impact.
It comes as the world’s most influential leaders recently gathered in Glasgow for COP26. A summit that was hailed as the “last best chance the world has to avoid climate crisis”.
Where did it come from?
Recent research shows that 67% of UK consumers have plans to pay more attention to the environmental efforts of the brands they purchase from this year. Particularly across the Black Friday, Cyber Monday and Christmas shopping period.
Not only this, almost 1 in 3 consumers claim to have already made a change in the brands they shop from due to concerns about ethics and sustainability.
Changes like these being seen more and more has begun to put pressure on companies to come clean about their efforts to slow the warming of the climate.
After a poll found that 70% of UK adults want more climate impact transparency from brands, it appears there is a big open space for campaigns like Knowvember to thrive and really succeed in making a difference.
How does it work?
For brands or companies that are already, or are in the process of becoming climate impact transparent, getting involved is easy.
The Knowvember website features a simple google form allowing companies to join the movement by simply completing a few personal details about themselves and their brand.
For those wishing to step on the ladder to environmental transparency, the CarbonCloud website contains relevant and up to date information on how to get started.
Don’t have a brand but still want to get involved?
Consider heading down to the Knowvember Pop Up Shop before November 6th. Located at 73 Rivington Street, the store is a “one-stop-shop” for climate transparent brands.
There customers can meet the founding brands of Knowvember, shop among brands that are doing their best for the climate, and learn more about the campaign.
Can’t make it to the store? No worries. Founders are also asking for members of the public to spread the word and share the campaign far and wide in an attempt to encourage others to become climate transparent.
Chloe Rose
New Food News
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